How to Write a Pricing Postmortem After a Failed Price Test
In the fast-paced world of SaaS product marketing, pricing tests are essential experiments. They help you find the optimal balance between average vs segment mix conversion rates and average revenue per user (ARPU). But what happens when a price test fails to deliver the expected results? The key to turning failure into success lies in conducting a rigorous pricing postmortem . Companies like Four Dots, Dibz (dibz.me), and Reportz (reportz.io) have all faced pricing